Posted by Eric Lomax The ideal business is profitable but why? Because it offers unique products and services that the customers value. It is not mired in profit-killing competitive wars. It erects barriers to block other businesses from following. And if it’s really skilled, it performs meaningful work to boot. Employees at all levels leave each day knowing they’ve done something personally substantive. AnswersNow meets all of these criteria and more.

Posted by Eric Lomax Is starting a travel site during a global pandemic insanity or brilliance? I insist it’s the latter and you will as well after listening. Chris Torres created a community with Touriosity that may disrupt the big booking sites. …

Posted by Eric Lomax Who’s buying your product and how do you reach them when it’s sold through a wholesaler? How do customers find it if it is lost? How will they know if it is legitimate or counterfeit? Kait Margraf Stephens explains how Found addresses all of this and…

Posted by Eric Lomax SCORE 85% Have you ever driven somewhere but forgotten how you arrived? Struggled to overcome a bad habit or make impulse purchases? Most people believe their actions are the result of conscious effort but if that was true, none of these would exist. …

Posted by Eric Lomax | SCORE 93% “Good judgment comes from experience and experience comes from bad judgment.” — Rita Mae Brown Author and business school professor, Adam Grant, learned the lesson the hard way after declining to invest in a startup founded by a group of students. The bunch didn’t match his image of successful entrepreneurs. They hadn’t fully committed to the startup and…

Posted by Eric Lomax Bakeries make elaborate cakes, exotic pies, artisanal bread, and specialty cupcakes, right? They promise grandma’s secret recipe, gorgeous decorations, and calligraphic icing worthy of historical documents. If these are your expectation, then Insomnia Cookies is not a bakery, but it is in a market of its…

Posted by Eric Lomax Growing up, mom called me by the wrong name so much I would respond to just about anything. “Buddy, ah Lloyd ah, ah Carla!” Carla? Once, mom called me by my sister’s name. Seriously mom? This was not a high point for a 12-year old with…

Posted by Eric Lomax In the 1950s, Betty Crocker created a cake mix that only required water: no flour, eggs, butter, or sugar. It was so simple that a child could bake a delicious cake. But customers hated it. One of business’s fundamental goals is to ease customers’ burdens and…

Posted by Eric Lomax Imagine that you are standing in a room with three light switches that control three light bulbs in another room. Each switch controls one light, and every switch and bulb work correctly. The bulbs and their light are not visible from the room with the switches…